In this episode, hosts Chris Goede and Perry Holley are joined by guest Scott Wozniak, a renowned brand expert, to explore the secrets behind building a legendary brand. Scott shares his insights and experiences from working with successful companies like Chick-fil-A and Harley Davidson. He emphasizes the importance of customer insight and understanding what customers truly value. The episode delves into the concept of operational excellence and how it builds trust with customers. Listeners will also learn about the significance of creating memorable moments and fostering emotional connections to generate positive word-of-mouth and sustainable growth.
References:
Download the FREE Learner Guide for this episode at MaxwellLeadership.com/Podcast.
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